{n}courage
"BUYERS DO NOT CARE about your sales stages, CRM fields, required activities, touch points, or analytics."
"BUYERS NEED real service that immediately adds value to their business and a trusted business advisor that is able to guide them to the right business outcomes."
Customer Journey ROI
“During the buying journey, companies that deliver a great buying experience grow twice as fast as those that deliver average experiences.”
“[Gartner] research shows that delivering a great experience to prospective buyers has the biggest impact on whether or not they will buy something. The overall buying experience actually outranks product and price.”
2x Growth!
"We define the buying experience as: How your target buyers perceive the experience of buying a product or service in your market."
- Gartner
{n}courage will walk you through implementing a true buyer-focused Customer Journey.
Want more Customer Journey?
Buyer Experience > Sales Analytics & Sales Methodology
-
If sales analytics and sales methodology are different at every company (which they are), then it is clear that sales organizations really need a buyer focused sales journey and sales process to deliver a better buying experience and reliable field performance for higher revenue attainment.
-
Ultimately, delivering a better buyer experience is the most reliable and influential element in all of sales execution.
The 4 Pillars of
Customer Journey
Sequentially prioritized requirements of building a better Customer Journey
01
Ideal Customer Profiles
A solid foundation of WHO you’re engaging with will determine HOW BEST to serve them.
(your marketing team likely already has this)
02
Key Engagements
You’ve done this before. You know what your customers need. You know they have requirements too. Identify and deliver buyer focused engagements.
03
Targeted Resources
You need to equip your team to consistently deliver value to your prospects every step of the way with best-in-class buyer journey supporting deliverables to ensure peak-performance.
04
Measure The Customer Journey
-
We must work to measure the customer’s trust, their buying journey, and progress towards goals as influenced by our delivery of value.
-
Tracking and measuring buyer engagements along with our KPIs delivers understanding of how we're adding value so we can iterate and consistently deliver a best-in-class buyer journey experience at scale.
It's time to implement a Buyer-Centric
Customer Journey
Customized for YOUR PROSPECTS with YOUR TEAM in order to deliver
a better Buyer Journey at scale. In 6 weeks.
(n)courage will guide you along the creation of the highest ROI sales strategy that has delivered double-digit results at Fortune 100 companies & startups.
