What is a Customer Journey & Why does it matter?

Listen to the Article 🔗 2min

  I know you already know the answer, but I’m going to re-define it with the lens we MUST always view it through.

| The Lens? The Buyer |

  You are responsible for company revenue; and revenue ONLY COMES FROM BUYERS. Duh. We know this in our brains…but we’re not always working like it is 100% true all of the time.

  So, in order to act like the buyer is the audience for and recipient of everything we do, then everything we do… every. single. thing. must be to the benefit of the buyer. All stop. 100% of the time. No exceptions. No buts.

  If we don’t have this perspective, we’ll compromise the buyer for profit, or ourselves, or the product and/or service. The buyer will either be the beneficiary of all we do, or will be the one who is leveraged so that we can do what we want to do. Notice the difference in focus: the buyer, or we (us/the company).

  Your company exists to serve others with a solution that helps them do what they do…which is to serve their customers. This is the purpose of all business within human society: to exist to help others.

  THERFORE the Customer Journey is the work of learning, prioritizing, and ensuring our work is focused on - the buyer. Now we see that Customer Journey is a much broader strategy, and hopefully, as a revenue leader within your company, you will be the tip-of-the-spear and the how-to-example to other departments of the benefits of being laser focused on serving THE BUYER.

  This much focus on, and prioritization of, the buyer will only result in success.

Let’s get started!

If you need help enhancing your Customer Journey to be focused on the buyer:

www.ncourage.info/cjroi

-Israel Donaldson

(n)courage