{n}courage
Customer Journey Implementation
“companies that deliver a great buying experience grow twice as fast
as those that deliver average experiences.”
2x Growth!
Or... Hire (n)courage to Implement
How It Works
- 1 -
Assess & Align
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Assemble Journey Team
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Assess Current Journey
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Align to ICP, CRM & KPIs
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Define Key Engagements
- 2 -
Create
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Best-In Class Journey
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Customer Deliverables
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Field Process Guide
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Journey Metrics
- 3 -
Implement
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Journey Measurement
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Execution Training
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Field Delivery Process
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Enhanced Buyer Journey
{n}courage will walk you through implementing a true buyer-focused
Customer Journey in ±6weeks.
Customer Journey Enhancement ROI
“During the buying journey, companies that deliver a great buying experience grow twice as fast as those that deliver average experiences.”
“[Gartner] research shows that delivering a great experience to prospective buyers has the biggest impact on whether or not they will buy something. The overall buying experience actually outranks product and price.”
2x Growth!
"We define the buying experience as:
How your target buyers perceive the experience of buying a product or service in your market."
- Gartner
True Differentiation
Products are rarely able to standout with their features and capabilities enough to guarantee long term success and growth
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Every company action must be intentional with the buyer’s experience understood and prioritized.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
Who is the Customer?
What is their Journey?
We must know the customer and their business almost as well as they know themselves.
We do this through in-depth:
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Industry research
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Company research
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Customer conversations
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Then we must prioritize the buyer's internal journey by putting time and effort in to gain understanding.
We must become their Trusted Advisor
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Delivering value at every engagement accelerates trust and earns us a seat at the table of strategy.
Walk Their Journey Together
Once we have a good understanding of a buyer's journey requirements, we need to engage with them on their priorities at their pace to accomplish their goals.
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We must serve the customer by leading them in the collaborative effort by installing centralized points of collaboration on their buying journey.
Internally we must ensure that we are empowering each of our engagement teams to walk the customer's journey by supplying them with resources and value deliverables, process guidance (via the CRM), and focused engagement capture methods (via the CRM) to enable deal progress tracking and measurement.
It's time to implement a true
Customer Journey
Customized for YOUR COMPANY with YOUR TEAM in order to scale YOUR best engagement practices and serve YOUR CUSTOMERS.
We will guide you along the creation of the highest impact sales strategy that has delivered double-digit results at Fortune 100 companies & startups.