Branding Internal Programs?

Listen to the Article 🔗 (2 min)

Branding (yes, even of internal programs) matters greatly. Branding establishes the focus, priorities, direction, voice, identity, and goal of the program... just like it does for company branding. 

Intentional, clear branding of your revenue GTM approach (even if generic) can be the difference between enjoyable and successful engagement and disappointing your prospects and customer as well as burning out your revenue attainment teams leading to high turnover. 

Yes. Branding of internal programs has that much influence.

Branding is the work of intentionality. 

Connecting with prospects and customers starts immediately with the brand, as proven in the company name, logo selection, color pallat and creation of seemingly endless corporate messaging. How people feel about the brand is the true tip of the spear of customer engagement that can unlock every door ahead of us.

The brand is the first promise we make and must deliver on through every facet of our interactions, services, and deliverables. This means that every interaction we engage in must reflect and deliver on the brand promise; from the well understood marketing and advertising, all the way through the customer journey process, revenue capture, and services and support.

Every action by every employee must intentionally reflect and deliver on the promise we have made our customers with our brand.

We must value the brand and our promise enough to put the work in to ensure our customers experience it. (this means intentionally implementing and measuring it's impact)

If we believe the brand messaging/promise can and must influence all customer (and internal) interactions, then we must put the work in to ensure it does.

---

(n)courage can scale your brand's impact within your company with Business Process Consulting or deliver on your brand's promise to your prospects and customers through Customer Journey Consulting.

---

My Approach to Branding & Messaging

Listen to My Approach🔗 (2 min)

My passion for connecting business and people in a very intentional manner to deliver the appropriate sentiment at the right time in order to help others find and know value has been my life's work and honed in everywhere I've served as an employee; like at Microsoft where I crafted sales and service messaging for the global enterprise account teams to help them connect with their customers around eight figure deals that could never be won with crafty sales tactics or coercion but required true understanding and connection of the customer's business, situation, needs, and even personal perspectives.

I've taken this same approach and care when I worked to start a pediatric primary care clinic (still in progress). All branding, messaging, employee handbooks, processes, etc carry the clear, compassionate, teacher heart that the owner has because this clinic is how they will impact their community at every single touchpoint.

My work in Fortune 100 SaaS companies through to startups looks like sales strategy and operations on a resume, but the true story of anyone successful within externally facing roles is their ability to understand and connect with people on a human level, know how to serve them, and then systematically deliver on each individual promise they make to every one of their customers.

That is my super power: to understand, relate and connect with, and then serve anyone...and I absolutely love it!

You'll know you love it when you find out you'd never skip an opportunity to stamp a project or any endevor with the work, outlook, and planning of intentional BRANDING & MESSAGING!

Consulting:

www.ncourage.info